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About Us Origin Story

The origin story

VESTA is the result of thorough research and preparation.

In 2016, we welcomed a shift in public discourse around gender based violence. High profile cases in the workplace, in the media and on college campuses began to shed light on systemic issues affecting millions of people. Out of this momentum, the Vesta journey began: to gain a better understanding of key issues and to discover how we could affect positive change at individual and at institutional levels alike.

In late 2017, we witnessed a hashtag spread around the world – the collective voice of many individuals – using technology to quantify issues, defy expectations, and demand more from those in positions of power.


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