Hi, my name is Lucrezia, and I am the Founder & CEO of VESTA. I am on a mission to harness the power of community and technology to lower the barriers to reporting, and to increase and equalize access to justice for survivors.
My vision is that by ensuring individuals have agency, choice and equal treatment under the law, systemic change can and will occur. Prior to founding Vesta SIT, I was an Executive in a Fortune 500 financial services company, but my social entrepreneurship journey began in 2013, when I was nominated and selected to be an Executive-In-Residence of the Ashoka Foundation.
In 2016, a couple of years after returning to Canada from Europe, I couldn’t help but notice a shift in public discourse around gender-based violence. I was shocked at the prevalence of rape culture as high-profile cases in the workplace, in the media and on college campuses began to shed light on systemic issues affecting millions of people. Out of this momentum, my Vesta journey began.